In 2013, Lyle and Scott, the well-known Scottish outfitter famous for supplying the world’s top golfers, split its offering into three distinct collections: Classic, Contemporary and Golf.
This was the cue to update the Carnaby Street flagship store with high impact use of the new style photography which characterised the three new collections. Lyle and Scott’s marketing team wanted to use fabric lightboxes in the windows, but having no previous experience of this type of system, they called on Leach to recommend the best solution.
Leach’s role included:
- Bespoke double sided LED lightboxes
- Rear-illuminated tension fabric graphics
- Non-illuminated tension fabric graphics
- 3D design