With the IFA exhibition looming, Fitbit needed to procure high quality, large format lightboxes to showcase their latest products and innovations.
Fitbit wanted to create a unique and bespoke exhibition stand to capture the imagination of visitors. Therefore they required the knowledge and skills of industry experts Leach to help execute their plans.
Previously, Fitbit had been limited to lightboxes just 3 metres wide, however with Leach’s 5 metre wide printing machine at the fore, Fitbit were able to exhibit their brand and products like never before!
Impressed with Leach’s capabilities and expertise, our in-house design team worked alongside the exhibition contractor to enhance Fitbit’s stand and brand presence.
Leach’s eye-catching LED Vision lightboxes were used throughout the stand and customised to meet the needs of Fitbit and to showcase their innovations and products to visitors.
The bespoke project included an additional structure, in the form of a handrail on the reverse of the lightbox – which was manufactured by Leach’s dedicated in-house team.
The highlight of Fitbit’s new exhibition stand was Leach’s 5 metre wide LED Vision lightbox, something which hadn’t been achieved before and provided the perfect solution for Fitbit.
This not only caught the eye of 240,000 visitors at the event but also helped portray the brand as the market leader within their industry.
The combination of a huge display and high quality graphics with illumination is something which is unique to Leach. Graphics up to 3 meters in size have been used extensively for many years, however Leach has a fantastic reputation not only for producing high quality graphics but at a size which leaves a lasting impression in the visitors mind.