This Is Jungle X NEOM Organics

Innovative lightboxes help fit-out experts This Is Jungle elevate NEOM Organic’s launch at Sephora Paris

The Brief

This Is Jungle is the world’s first B Corp-affiliated fit-out collective. With a focus on sustainability and carbon neutrality, This Is Jungle create exciting spaces for ambitious brands across the retail, restaurant, office, leisure, health and education sectors. The agency is the approved fit-out partner of NEOM Organics, a wellbeing retailer known for exquisite essential oils, sleep-inducing scent diffusers and indulgent skincare products. Also a B Corp business, NEOM Organics trusts and values This Is Jungle’s ability to design, create and source beautiful, planet-friendly products to dress their stores and events.  

We have helped the Jungle team complete a number of successful fit-out projects since 2021 through the supply of lightboxes and fabric graphics. But when NEOM Organics announced that the renovated flagship Sephora store in Paris, which was reopening in June 2023, would be stocking its much-loved products in its Beauty Hub, This Is Jungle sought something extra special to highlight its client’s brand at the launch event, turning once again to our trusted expertise.

This Is Jungle’s project managers visited Leach HQ with a request for a lightweight, portable product that could be put together on the go by the NEOM Organics team. A high-clarity print finish was non-negotiable, as was bright, uniform illumination from within.


The Solution


Our Product Innovation team exclusively unveiled our latest creation for the fit-out experts, the stunning VF360 modular lightbox. The perfect solution to create an eye-catching presence for the Sephora launch, the VF360 is designed to offer bright, uninterrupted panoramic display graphics across four sides. Our team also showcased the unit’s easy assembly, plug-and-play illumination and simple dismantling process. It was an instant hit with the Jungle team, who placed an order for multiple lightboxes on behalf of NEOM Organics. 

Four 1500mm wide x 2250mm high VF360 frames and graphics were crafted in pastel colours, each displaying one of the four “wellbeing needs” that NEOM Organics cater to; Better Sleep, Less Stress, Mood Boost and More Energy. An additional four plinth tabletop variants of the VF360 were produced at 497mm wide x 1000mm high, offering the NEOM Organics team a practical space to display products and goody bags with no detriment to the theme or aesthetics of the overall display. 

The freestanding lightboxes feature push-together aluminium frames and snug, zip-up graphics, meaning they can be erected single-handedly by one person in typically less than five minutes. They can be positioned wherever required and at any angle, with a discreet long-length lead powering the LED illumination. Upon disassembly, the lightweight components can be packed into a canvas carry bag for easy transportation and safe storage. 

To complete the pop-up event installation, a large 3830mm wide x 2460mm high frontlit lightbox was added to act as an attention-grabbing backdrop to the NEOM Organics space.

Neom Lightbox Finished Product

A sustainable, show-stopping success…


Our VF360 lightbox represents a revolution in sustainable event displays. Manufactured from widely recycled aluminium, it boasts very low energy consumption and its lightweight frame can significantly reduce an event’s carbon emissions during transportation. Designed for long-term reuse, the frame’s fabric graphics are interchangeable and can be updated for each event. The eco-vision screen material is 100% recyclable, with every square metre containing two recycled plastic bottles. At the end of its life, the VF360 can be returned to our HQ for recycling as part of our “Return to Base” scheme. A longstanding member of isla, we constantly strive to innovate and promote a sustainable future for events, alongside our valued clients like This Is Jungle and end users like NEOM Organics. 

Alistair Marshall, Project Manager at This Is Jungle said “A key goal of our collective is to lead the way for sustainably-minded construction. We choose our suppliers and partners carefully, seeking only those who share our passion for high-quality, ethical and sustainable products and services. The new modular lightboxes from Leach ticked all the boxes for NEOM Organic’s noteworthy Sephora launch - kind to the planet, effortless to set up and visually impressive. I look forward to working with Leach again on future retail pop up opportunities!

Will Binns, Business Development Manager, Leach, added “I was delighted to hear that the Sephora launch was a success for NEOM Organics. The eye-catching collection of VF360 lightboxes helped the team generate interest in their unique offering of tailored wellness products, lending a luxe feel to the premium brand’s pop up event.”

In the wake of the successful launch event, NEOM Organics’ Social Media manager posted a celebratory behind-the-scenes video across its channels and This Is Jungle also shared the project from its handles

Are you looking to give your event a glow-up? Contact our team today for a forward-thinking display that will guarantee your brand stands out from the crowd.