Pause-worthy Christmas window displays for the UK’s oldest luxury
Credit Richard Boll
The House of Swaine designed a playful window display for both stores centred around the theme of gentleman’s games. The brief included backgammon checkers, cards, chess pieces, dominoes and dice that were to be nestled amongst quaint cut-out figurines of sketched aristocratic Victorians, top hats, hot air balloons and antique motors in shades of blue and pink.
To create Swaine’s vision, our team crafted in excess of 150 printed elements in a range of materials to dress both locations. 3D structures in various shapes and sizes were formed using vinyl-wrapped MDF and foamex, a delicate aspect of the project that involved bespoke joinery work, precise vinyl trimming with accurate flush application and the hand painting of all edges in Pantone-matched shades to finish. Discreet acrylic stands were supplied to securely position the freestanding graphics where required.
To serve as a backdrop to the 3D and freestanding graphics, we also produced colourful dibond panels with flush-mounted vinyl that featured logos, subtle geometric patterns and oversized playing card designs. And to display the graphic arrangement at a height perfectly level with the bottom of the windows, we crafted several stretches of templated Print Floor plinth flooring in contrasting colours.
Credit Richard Boll
Adding a classical festive touch, suspended gold and pink stars were added to the window displays by way of a bespoke hanging structure installed in the space above. Lengths of acrylic tubing descended from the structures which were each bonded to a metal star (as well as a few clubs, spades, hearts and diamonds!). Affixing the suspended elements in this way ensured that they did not spin, remaining perfectly forward-facing at all times, precisely as Swaine’s designer envisaged. The hanging structures are permanent fixtures but are entirely reusable. Encompassing a system of rails and hooks, Swaine is now able to create varied effects with every new campaign, positioning suspended graphics in different places and at different heights.
From start to finish, the project was turned around in less than one week following a detailed in-person survey of both stores by our team. The artwork proofing and quality checking process took two days whilst production was expedited to take only three days. The installations were completed over a single weekend, with the first store’s windows completed overnight on Saturday and the second overnight on Sunday, minimising disruption to staff and shoppers at a busy time of year and ensuring the Christmas campaign was unveiled by mid-November.