Leach provides impactful display graphic for New York mural
One of Leach’s most recent and impactful projects recently featured in a series of well-known publications including Print Solutions, Graphic Display World and Sign Link. If you missed the article you can catch it in full here…
Yorkshire-headquartered, graphic display specialist Leach has produced a gigantic visual offering for a stunning mural in New York, as part of its continued work with Brooklyn Museum.
Situated in Domino Park, Williamsburg, the impressive structure has been created to honour the fascinating 20-year career of French photographer, JR – a mysterious figure who started out as a teenage graffiti artist on the streets of Paris.
The installation of the 24m tall x 16m wide canvas – which features images of more than 1,000 of the city’s residents, portrayed in JR’s trademark monochrome – coincides with the seven-month JR: Chronicles exhibit currently open to visitors at Brooklyn Museum.
The fresco was made from Senfa Technologies Textiles – part of manufacturing and services brand Chargeurs Group – on its highly sought-after Domino product, which is perfect for large-format visual communications. Following this, Leach printed the graphics at its Huddersfield HQ – over 3,000 miles away – before installing the finished work on location in the US.
Taking over 10 hours to print and four days to install, a 16-strong team from Leach oversaw the successful end-to-end delivery – which included printing, cutting, sewing, packing, installation and project management.
Tom Foster, Project Director from Leach said: “We’re proud to have been involved in a wide range of incredible heritage projects both in the UK and overseas. Therefore, we were delighted to be offered the opportunity to work with Brooklyn Museum once again.
“It’s great to see the Leach brand becoming synonymous with some of the most amazing projects and exhibitions within this sector, and this mural – which overlooks the East River – is another exciting piece of work to put our name to.”
Leach forms part of the wider Chargeurs Group – an international brand with offices in 34 countries across five continents. Committed to fostering intercultural dialogue and access to culture, health and education, this latest collaboration with Brooklyn Museum is therefore in perfect keeping with the entity’s worldwide mission.
Over the past two decades, JR has expanded the meaning of public art through ambitious projects and a commitment to community and collaboration. The JR: Chronicles exhibition will run until 3 May 2020.