The Brief
Jaeger is a British fashion brand with history as long as our own, having been founded within a few months of Leach in the late 19th century.
Despite its long heritage, the Jaeger of today wants to convey a contemporary and bright image, which is perfectly suited to large format LED lightboxes. When hanging lightboxes with heritage images were specified for the Regent Street store windows and wall-mounted lightboxes with contemporary fashion images were needed for the store interior, Leach provided the total package.
Leach’s role included:
- Vision VF65 wall mounted LED fabric lightboxes
- Vision VF90 hanging double sided LED lightboxes
- Rear-illuminated tension fabric graphics
- Installation