The Brief
Principle are the global brand implementers for the HSBC network and have developed, alongside the HSBC Global Standards team, the current retail, business and Premier concepts for the bank. These concepts specify graphic-rich high quality environments using premium materials in branches and corporate offices.
The resulting graphic products included acrylic image panels, lightboxes, frameless cash dispenser surrounds, display fins and sign trays. As Principle’s graphic partner, Leach was called upon to establish the precise production specification of each product and then manufacture in small batches during a phased roll-out across several European countries.
Leach’s role included:
- Vision frames
- Fabric graphics
- Installation
- Technical consultancy
- Artwork management