Siemens, The Crystal
Hugely ambitious design concept at the world's largest exhibition focused on urban sustainability
This 2,000m2 permanent exhibition features quite possibly the widest range of graphic specifications ever seen in one project. Materials as diverse as glass, textiles and the very fabric of the building itself (as a printing surface) would deliver the designers’ vision. Having helped to refine and detail the production specification, we set to work on delivery.
An array of double-sided hanging Vision LED lightboxes, displayed artistically to represent the human body, is a triumph of technical simplicity: the hanging wires double as low-voltage power cables. Our unique on-site screenprinting and stencilling cover walls in nine colours, while a permanent floor graphic spreads across a huge 350m2. A single-piece of Titan wallpaper, another of Leach’s unique products, covers several of the curved display walls – the absence of joins not only enhancing the quality but providing superb durability for an exhibition with such high footfall.
“Single-piece Titan wallpaper provides superb durability for an exhibition with such high footfall.”