Revitalising the Retail Sector with Innovative Display Solutions
It’s fair to say that the British high street as we knew it has gone for good. But while many of our most popular brands and famous stores have closed, other retailers have found opportunity in the challenges caused by Covid. Our city centres are transforming, bringing hope back to the sector.
Those leading the way are finding new forms of marketing to stay relevant to audiences and engage them in more interactive ways. The power of the influencer has become an important tool, while the use of innovative technology has changed in-person shopping into memorable and unique events.
Exclusive experiences are now coveted, changing the way customers engage with brands and pick their purchases. Short-term pop-ups, one-off events, and limited special offers are enticing people back into retail spaces. Here are three of the businesses who have benefitted from this approach.
Recent Retail Success Stories
While similar stores such as Debenhams shut down, Selfridges embraced new marketing strategies to keep consumers interested. They formed a strong social media presence, using influencers and competitions to maintain audience interest while in-store events were successfully livestreamed.
Though an online retailer, fashion favourites Boohoo recognised the interest in physical experiences for shoppers and created big launch events for their campaigns supported by social media. Other types of retailers also held events, such as the beverage brand Oatly. Tapping into consumer needs, they used pop-up tents and campers to give out free hot drink samples to promote their products.
Modernising Brand Marketing
As industry experts, Leach support retailers with the design, production, and installation of a wide range of innovative display solutions that enable branding across every surface, inside and out. Our lightboxes and tension frames are the ideal choice for pop-ups and events. Easy to install, collapsible and reusable, they feature high-quality graphics for colour confidence and cohesive branding.
Retail refits are also open to endless interpretation. Our team can help to refresh any space using bespoke design services to bring your vision to life. Along with lightboxes, Leach Titan wallpapers can be used to add impact to rebranding, while vinyl cut lettering allows logos to be placed anywhere. For multipurpose spaces, our acoustic solutions can help to reduce noise and create privacy.
Leach Case Study
One of our recent retail projects involved supporting food delivery service Gopuff with an exclusive three day event. After working closely with the brand to survey the exhibition area and advise on the most suitable product, our experienced team then designed and produced 130sqm of print flooring.
The result visually transformed the space, enabling Gopuff’s distinctive colours and branding to be present across the event, leaving an unforgettable impression on the company’s target customers.
Leach offer an extensive variety of retail solutions, whether you’re opening a new shop, renovating an existing store, planning a pop-up, or creating an event. For more information on our product range and personalised services, please get in touch with our team today.