Mamas & Papas

Celebrating 10 years of total service

The Brief

Working closely with a leading London Retail Agency, Mamas & Papas were creating a new model for their future store development. The new ‘White Fit’ stores set some difficult challenges for the graphic supplier, time was running out to the launch date and a fresh approach was needed.

We were asked to re-specify all the large format graphics for the first store in Bristol, create a higher quality look to the graphics and make everything a self-install product.

Two weeks later that first store was complete and opened to rave reviews.

Leach's Role Included:

Stik magnetic walls
Direct to substrate printing
Window decals
Window banners
Vision lightboxes
Event graphics

Our Solution

We have not looked back from that day and every time we develop a new concept product or we have found new materials and processes, Mamas & Papas are one of the first port of calls for a store trial.

We tested both Stik magnetic wallpaper and Vision lightboxes in their on-site mock shop and produced store trials in the extensive showroom. The in-house graphic creative team are constantly testing us to push the innovation boundaries with every promotion and as long as we keep responding I trust the relationship will continue to flourish.