Huddersfield Town AFC

Bespoke lightboxes provide Huddersfield Town FC with a 'premier' look

The Brief

With the new Premier League season hot on the heels of last season’s Championship Playoff triumph, Huddersfield Town required a new brand identity to match their newly acquired Premier League status and showcase their ‘Terrier Spirit’!

Leach Impact’s wide range of graphics and industry leading lightboxes have transformed major international brands across the globe for over a century.

In partnership with integrated marketing agency Fantastic Media, the perfect team was created to ensure Huddersfield Town kick-off their new season in style!

The Solution

In addition to the club’s new identity, Huddersfield Town wanted to create a wow-factor for supporters and visitors who stepped into the Premier League facilities. Leach’s high-quality fabric graphics and ultra-bright, LED illuminated lightboxes provides the perfect solution! A total of six lightboxes were designed and manufactured by Leach for the club’s main reception area, including three bespoke curved lightboxes – to make a striking first impression!

The visual impact is not the only advantage when it comes to the lightboxes, each one is fitted with a high-quality, interchangeable fabric graphic. This means that after initial installation, internal staff can change the graphic quickly and easily, with no tools required.

A challenge for Huddersfield Town and its venue was to have the ability to switch between its three brands – The Terriers (football club), The Giants (rugby club) and KDSL (events) –  without losing any of its wow-factor or quality. Therefore, the flexibility of the lightboxes and graphic content was a key component for Huddersfield Town and its brands, which would all now benefit from the premier look and style.

The Result

The reception area at Huddersfield Town Football Club has now been transformed and showcases the club’s brands in leading lights. Graphics can be updated and changed quickly and easily within minutes, so that the venue can have maximum impact on match day and beyond.

Sean Jarvis, Commercial Director, Huddersfield Town comments “We wanted to take our brand and identity to the next level as the club makes its way into the pinnacle of the football pyramid. The new graphics and lightboxes provides the extra dimension the football club requires, and together with our iconic Terrier brand will leave a lasting impression with our visitors.”

Paul Whitcroft, Creative Director, Fantastic Media added “Having worked with Leach for a number of years we knew that their solutions would elevate the brand. The print quality, illumination and interchangeable graphics ticked all the boxes for Huddersfield Town and allows them to take the next step on their sporting journey.”