How Exhibition Hanging Banners Rise Above the Competition
Exhibitions are incredibly competitive, but with the right stand design, you’ll attract all the foot traffic. To get this attention, you need to make your presence known from up above.
In this article, we continue our talk with Jim, Business Development Manager at Leach, about the benefits of using hanging banners in exhibitions. Read on to discover how it can lift your brand to new heights below.
Hanging banners, also known as suspended canopies or ceiling lightboxes, are display structures that drop from a ceiling. Most commonly, these displays are designed flat and single-sided or as a 3D structure complete with fabric graphics on multiple sides.
Jim adds, “Flat hanging banners can easily get lost in all the promotional activity at an exhibition. A hanging structure, like a ceiling lightbox, not only draws traffic but also rises above your competitors’ ground-level attempts to pull visitors in.”
At Leach, we create bespoke hanging banners in any shape or size, available as backlit lightboxes or non-illuminated tension frames. Using an aluminium frame, we can easily shape them into circular, rectangular or cubic hanging banners. Other variations are available depending on your exhibition stand size.
“Once the structure is set, we design the fabric graphics. PVC used to be the go-to for exhibitions, but with sustainability on the rise, we use our eco-fabric graphic, which offers the same high-definition print as our vision screen and black-backed fabric.”
The smaller your stand, the harder it is to make an impact. As Jim mentioned in part one of our exhibition deep dive, this can be a challenge – but with a hanging banner, it’s a problem of the past.
At ground level, your limited space is best for free-standing lightboxes or tension frames, wall panels and other product displays. For the ceiling, use a hanging banner suspended from a secure rigging point. The full height of a stand is often wasted, but with an added structure, you’ll bring it together.
Traffic to your exhibition can feel like an impossible task, which Jim adds, “Your stand is just one of hundreds of others, sat within rows and rows of exhibitors. An illuminated ceiling lightbox simply lights the way to your stand without you even trying.”
Hanging banners can be seen from any direction, even in the busiest exhibition venue. You can showcase your brand high above, drawing visitors towards your stand and intrigue them to discover what’s on show.
For maximum impact, use a ceiling lightbox that incorporates white LED, colour-changing or controlled lighting. Our VF90, VF65, and VF170 are perfect for turning heads and illuminating your space.
Whether you go for a circular or cubic hanging banner, these displays offer 360° visibility throughout the exhibition venue. Tension fabrics wrap around the display, allowing for print, such as your brand logo or name.
Visitors will quickly identify your brand as they move closer to your stand, encouraging them to visit you over your nearby competitors.
We have the skills and expertise to make your exhibition stand rise above the rest. If you need help planning your next exhibition, contact our team, and we’ll help you stay on track.