Raymond Weil
High-quality graphics and brand exposure the number one objective for luxury watchmaker Raymond Weil
The brief
Fresh from being announced as the headline sponsors of the new ‘Icons Bar’ and the ‘official time partner’ of the Manchester Arena, Raymond Weil wanted to create a unique space within this iconic venue, give the brand additional exposure and make use of a previously under-utilised space within the arena.
The objective for the re-brand and graphics was to attract footfall, maximise brand exposure and increase bar sales at all events.
Having successfully worked together on a number of projects including materials for concessions, stands in jewellers and shop-within-shop environments, Raymond Weil once again chose Leach as its graphics partner and to create an innovative and modern space.
The solution
Utilising its in-house innovation team, Leach produced a bespoke lightbox and guitar case, with an acrylic face and RGB lights (image left). This unique design created a wow-factor and helped transform the VIP Icons Bar.
As a world-renowned luxury watchmaker, Raymond Weil prioritises its brand over everything, and for that reason they chose Leach as its graphics partner so that its solutions and innovations would be of the highest quality.
In addition, Leach provided Titan Wallcovering – its large-format, seamless and durable wallpaper solution. Table-top vinyl graphics, cut-vinyl applied to mirrors and in-house manufactured lightboxes with fabric graphics were also provided, all of which helped to showcase the Raymond Weil brand in the most impactful way.
The result
The Premier Lounge at Manchester Arena has now been converted into the ‘Icons Bar’ sponsored by Raymond Weil – to celebrate music legends.
The Project was completed in just four weeks from initial contact and only two weeks from order to final installation – which was conducted by Leach’s own installation team.
The Icons Bar has now been transformed into a vibrant and modern place for guests to visit. The area benefits from Leach’s durable and impactful graphics, whilst the Raymond Weil brand achieves maximum exposure in areas previously not utilised, for example using table top vinyl graphics. In addition, the flexible nature of the fabric graphics means that arena staff can readily change graphics within minutes – updating the look and feel of the area as often or little as they require.
