The Brief
Working closely with a leading London Retail Agency, Mamas & Papas were creating a new model for their future store development. The new ‘White Fit’ stores set some difficult challenges for the graphic supplier, time was running out to the launch date and a fresh approach was needed.
We were asked to re-specify all the large format graphics for the first store in Bristol, create a higher quality look to the graphics and make everything a self-install product.
Two weeks later that first store was complete and opened to rave reviews.
Leach’s role included:
- Stik magnetic walls
- Direct to substrate printing
- Window decals
- Window banners
- Vision lightboxes
- Event graphics
