Mamas & Papas
The Brief
Working closely with a leading London Retail Agency, Mamas & Papas were creating a new model for their future store development. The new ‘White Fit’ stores set some difficult challenges for the graphic supplier, time was running out to the launch date and a fresh approach was needed.
We were asked to re-specify all the large format graphics for the first store in Bristol, create a higher quality look to the graphics and make everything a self-install product.
Two weeks later that first store was complete and opened to rave reviews.
Leach’s Role Included:
- Stik magnetic walls
- Direct to substrate printing
- Window decals
- Window banners
- Vision lightboxes
- Event graphics
Lasting Impressions…
“Every time the Leach innovation team develop a new signage concept or product, or adopt new materials and processes, Mamas & Papas are one of the first port of calls for a store trial.
We tested both Stik magnetic wallpaper and Vision lightboxes in their on-site mock shop and produced store trials in the extensive showroom. The in-house graphic creative team at Mamas & Papas are constantly testing us to push the innovation boundaries with every promotion, a great way to keep us both at the cutting-edge of visual excellence. I trust the relationship will continue to flourish long into the future.”
Russell Wilson, Managing Director, Leach.
