Over the past few years – as the general population has increased its awareness of the environmental issues at large in society – retailers have had to adopt a greater ‘eco stance’ in the quest to attract customers and protect our planet. James Lavin, Leach’s MD, discusses how the company is doing its bit to help them achieve this…
At the start of 2019, Leach commissioned a survey which focused on the high street challenges experienced by retailers. And, a key discovery was that environmental considerations are now one of the main priorities for this sector when it comes to selecting suppliers.
The green agenda isn’t going to disappear any time soon, so reacting to findings such as this and moving with the times is a vital way to ensure marketplace longevity – and our century-old company certainly isn’t afraid to keep up with new trends and technologies!
But Leach has also always had an ‘eco’ conscience, with products including Vision Lightboxes incorporating LED lights for energy efficiency, changeable graphics to promote reusability, and other rollable lightweight solutions ensuring reduced carbon footprint for retailers.
In recent times however – aware of the growing environmental credentials that companies are expected to uphold – we have taken a step further, inviting customers to participate in a series of ‘innovation forums’. These open debate sessions allow clients to put forward their concerns, requirements and ideas for future products, and – as a customer-focused business – this has helped Leach to work with these organisations to shape our R&D.
The latest outcome is 12 months and £100,000 of investment into next-generation graphic display solutions with even greater green-performance – without any compromise on visual effect or a huge price tag to accompany them – and now we are hoping that others will follow suit.
The integration of sustainable materials has been a priority throughout, and the recently-launched Eco-Screen is proof of this. The fabric is made from 100% recycled yarn which can be used for front and back-lit displays with no reduction in quality – with two plastic bottles recycled for every 1m2 produced. Most importantly, when a graphic update is required, the original can be returned to Leach for onward recycling, and clients also don’t have to pay any extra for this more eco-friendly display.
The carbon footprint benefits are further maximised when the Eco-Screen is used on the new Leach Box, an ultra-bright illuminated display product using a flexible lightsheet as the LED backboard. This then allows the product to be rolled up and transported in a recycled tube, in the back of a car rather than larger vehicles – an additional step to reducing clients’ carbon footprint.
Currently, our team is working on ensuring the availability of a recyclable alternative to every single product across the Leach range and, where this is not possible, offering a PVC-free option instead – this cannot be recycled but instead will biodegrade, which is still a ‘healthier’ option for the planet. Visit our Eco-Material’s page to find out more!
Recently shortlisted in the ‘Green Company of the Year’ category at the Print, Design & Marketing Awards 2019, we’re now calling upon others across the retail sector to adjust their environmental mindsets too, amidst the mounting pressures for companies to do more to protect the planet.
We all need to do our bit – and innovation is the key!