London-headquartered AllSaints first contacted graphic display specialist Leach to discuss the addition of ‘leaning’ non-illuminated graphics within their stores.
Wanting to transform their in-store experience for consumers, AllSaints opted for a lightbox solution with interchangeable fabric graphics, which can be alternated by the brand’s own staff with ease and minimal installation costs.
The initial order – for 60 bespoke ultra-slim solutions – was rolled out in locations throughout the UK, Europe and the US. Impressed with the impact on the stores’ design, AllSaints then commissioned the Leach team to provide floorspace, wall and fabric graphics, and illuminated lightboxes, in a window campaign for Harrods.
Previously only interested in non-illuminated products – in keeping with the brand presence – the introduction of lightboxes changed the view of AllSaints completely. The ‘lighting up’ of the fashion retailer’s space injected a whole new dimension into the store environment.
And although the addition of light to any well-lit area may initially be viewed as unnecessary, AllSaints realised that such products bring an added level of illumination – regardless of the weather outside – and can even be left on through the night, thus attracting the attention of passers-by 24 hours a day.
Impressed with the capabilities of the solution, AllSaints – which has seen a significant increase in both footfall and sales since the installs – carried out an additional rollout across a further 20 stores in the UK and US.
This time utilising double-sided illumination, the in-store ‘wow-factor’ – alongside the projection through the retailer’s windows – has seen the brand go from strength-to-strength.
AllSaints Store- Boston
