Leach Impact’s retail expert was interviewed by leading industry journal A1 Retail recently. As the sector prepared for Autumn he was asked what he thinks retailers should be doing to cash in on the change of season. So, with plenty of knowledge to share, he put ‘pen to paper’ so to speak, and his advice appeared in the October issue of the magazine. If you missed the write up, you can read it in full, here…
With continued uncertainty on the high street during times of economic unrest, retailers must think ‘modular’ as they prepare for the change of season. And, believe it or not, there are learnings to be gleaned from the Rio Olympics, says Milap Ladwa, retail expert at Leach Impact.
Nomadic architecture – taking structures apart and transforming them into something new – was big news in Brazil over the summer. But as UK retailers plan for autumn – not to mention consumer spending uncertainty – they too could capitalise on this unusual concept.
“The use of movable and modular structures is going to become increasingly common in retail as we move into autumn, and not just because of the Nomadic architecture inspiration,” Milap comments. “In the face of new-found economic pressures, retailers need to procure display systems that deliver high impact, but that offer flexibility and re-use potential moving forwards.”
Magnetic wallpaper systems and easily-replaceable high-tension fabrics for lightboxes are just two of the products set to stand-out in this respect.
“Products such as these will create the wow factor, whilst keeping a watchful eye on costs,” Milap continues. “We’re seeing more curved and 3D structures to help brands stand out as high street competition gets tougher. Where retail space is at a real premium, we’re also seeing the installation of more column lightboxes that make use of existing pillars. It’s about thinking a little differently, to heighten flexibility, maximise sales and boost margins during a potentially tricky pre-Christmas period.
“It is more important than ever to make considered investments when it comes to in-store displays,” he concludes. “But controlled expenditure doesn’t mean these displays have to be boring.”
Leach Impact is a large format, graphic display specialist, with a number of high street retail brands among our customer base. To discuss your changing in-store requirements, or if you need a creative display solution for a trade show, exhibition or showroom, please call +44 1484 551200 or email firstname.lastname@example.org