On March 6th & 7th, the Leach team headed down to London for a few days, to exhibit for the first time at Marketing Week Live.
Held at Olympia London, the two-day expo – one of the industry’s most popular – was jam-packed with a vast array of experts, discussing the latest insights and developments in the fast-paced world of marketing.
And, in keeping with the vibrancy of the exhibition, the brightly-illuminated Leach stand – which showcased some of Leach’s newest product innovations – certainly drew in the crowds.
Featuring the brand new Vision Lightwave solution – incorporating a moving image of a waterfall – the eye-catching display attracted fellow exhibitors and attendees alike, all wanting to learn more about Leach.
Visitors to the stand were then introduced, via video content in one of two demo pods, to other products available, including Vision Lightwall – a free-standing, portable graphic display solution, suitable for smaller events.
Marketing manager Michael Trevethan, who attended alongside a team of four other Leach staff members, said: “The Lightwave product was an instant attention-grabber, and meant that the stand was visited by a wide range of companies and individuals, all interested in using the products for their own event displays, meaning that we interacted with a whole new audience over the two days.”
The range of bespoke lightboxes also in Leach’s product range were of interest to many, but a key theme from Leach was the impressive ‘green’ credentials of some of its newest products.
The revolutionary Leach Box – which can be used in conjunction with the innovative fabric Eco-Screen – will improve the carbon footprint of its users, another important factor in this year’s event.
Michael continued: “Due to the topical nature of the issues surrounding the reduction in the use of plastic – and businesses’ needs to improve on corporate social responsibility – these products received lots of positive interest, as brands strive to improve their recycling targets.
“We interacted with many people over the course of the event and have come away with a number of promising leads. We’ll certainly be back next year!”
To register your interest for 2020, please visit the Marketing Week Live website.
