Newly-promoted Premier League outfit Huddersfield Town AFC have made a pivotal local ‘signing’, in the shape of graphic display specialist Leach Impact.
The fellow-renowned Huddersfield organisation has been appointed to supply striking lightboxes for the club’s John Smith’s Stadium reception.
Six individual displays – including three bespoke curved structures – have now been designed, manufactured and installed, in partnership with integrated marketing agency Fantastic Media. The result is an ultra-bright welcome that visitors would expect from Premier League facilities.
“For over a century, Leach Impact’s displays have transformed major international brands across the globe,” explained Huddersfield Town’s commercial director Sean Jarvis. “So, there seemed no better partner to help take our visual identity to the next level during this exciting year at the pinnacle of the football pyramid.
“The new graphics provide the extra wow factor as soon as people step inside our stadium reception, and together with our iconic Terrier brand, will hopefully leave a lasting impression.”
Paul Whitcroft, creative director at Fantastic Media added: “2017-18 is a season where Huddersfield Town is used to having its name in lights!
“However, having worked with Leach for a number of years, we knew their solutions would help elevate the brand further. The print quality, illumination and display flexibility tick all the boxes!”
Complete with interchangeable fabric graphics, the lightboxes can be updated quickly and easily by the club’s own staff. This means Huddersfield Town can switch between its three brands – The Terriers (football club), The Giants (rugby club) and KDSL (events) – according to the focal message on any given day.
The lightboxes were created at Leach’s 30,000sqft headquarters, less than four miles away from the stadium itself.