Programmable dynamic LED lighting systems will change the face of signage in 2017, believes Milap Ladwa, display expert at Leach Impact.
LED lighting has gradually come to the fore over the past five years, replacing outdated fluorescent tubes with energy-efficient, consistently rich LUX levels. And as systems have evolved so too have brands’ desire to be bold, says Milap.
“LED-lit signage is no longer something reserved solely for the outside of buildings,” he comments. “It is increasingly being used to grab attention and deliver the ‘wow factor’ throughout a variety of internal spaces, from exhibition halls and retail stores, to commercial buildings and receptions.
“Yes signs can still ensure people get from A to B, but brands – with the help of display system specialists – can be more creative in how they communicate with people in high traffic areas.”
2017 will therefore be the year that organisations use dynamic LED lighting systems to create the perception of movement, Milap elaborates. “Lightboxes don’t just have to be static. They can be programmed to produce a strobe effect, for example, or give the illusion of snow falling or fireworks exploding. Brands will no longer have to invest in expensive video walls to create such compelling visuals.”
Aside from the most conventional wall-mounted signage, these dynamic solutions are available in columns, 3D structures and even systems integrated into product displays.
Milap concludes: “It’s amazing to see clients being bolder with their utilisation of signs, meaning they’re sometimes less about information and more about impact.”