Following on from an incredibly busy and productive few months for Leach, there is now another reason to celebrate in the office.
Just this week, we’ve learned that we’ll be heading to the Creative Retail Awards in London on 5 June, as our work with Regatta on the installation of Product Wall Lite has been shortlisted in the Most Innovative Display Product category!
The criteria for this section required a product that shows originality for in-store displays, and either solves a problem or creates something entirely new in the retail display arena.
Our entry was able to clearly demonstrate the way in which Product Wall Lite provided a visually striking and modern merchandising solution for Regatta, with added flexibility to enable the retailer to showcase its ever-changing footwear. We worked with the team to develop a number of prototypes that could fulfil the challenging brief, and then designed, manufactured and installed the entire finished display system for maximum quality control.
The product has given Regatta the scope to refresh its graphics and products as frequently as it likes – without requiring any shop-fitting expertise – and has enabled them to deliver an ongoing ‘wow factor’, creating a lasting impression as the seasons change. The company is now looking to roll the system out across its 200 stores due to the positive feedback and increased orders since installation.
Commenting on the news, marketing manager Michael Trevethan said: “We are absolutely thrilled to be shortlisted in the awards, and feel that this is a real recognition of the team’s hard work on this project.”
“We’re looking forward to celebrating our efforts on the night – and wish all other shortlisted candidates the best of luck!”