Showcasing worthwhile items, products or even pieces of art requires plenty of consideration. Obviously, precautions should be taken to ensure the exhibition itself is protected and that it is safe for the public. At Leach, we know that choosing the right venue can dramatically impact the ambience of the event as well; an improper setting can completely distract from the exhibits and focal points on display.
Just as important as choosing the right venue, lighting and illumination can change the look and feel of any exhibition. Businesses, brands and organisations alike utilise illumination and lighting to emphasise key elements of a display and set specific moods among the audience.
If you’re planning an upcoming exhibition and want to make the most of it, then continue reading to learn how light and illumination can have a significant impact.
At virtually any event, large spaces designed to capture attention, focus gatherings and convey sentiment are necessary. From step and repeat banners to digital slideshows, these elements tie together the people and objects of any event or exhibition. As such, the use of lighting and illumination in the form of lightwalls can dramatically improve the look of any interior exhibition space.
This aesthetically pleasing form of lighting can incorporate anywhere from a couple of square metres to an entire wall. A variety of additional features – such as in-built TVs – can be incorporated into their design, providing dynamic functionality in addition to the static wall. Interchangeable components mean that exhibition organisers can swap out imagery for each particular exhibition.
The added brightness that lightwalls can bring to a room or exhibition hall also naturally increases the appeal of the area. When guests leave the exhibition, they will remember the ambiance of the event just as much as the focal pieces that cultivated their initial interest.
Combining brilliant imagery with flattering illumination no longer requires separate accommodations. For any upcoming exhibition, a variety of lighting solutions – in the form of lightwalls and lightboxes – can be utilised to maximise the appeal and functionality of the event at an affordable cost.
Leach Box & Ultra-Slim Lightboxes
Generating attention for your upcoming exhibition requires many forms of event marketing but drawing attention outside the venue itself can be a highly effective strategy. This is where our Leach Box and ultra-slim lightbox collection can be of assistance. Offering easy installation, customisable sizes and brightly lit advertising space – Leach Box is the perfect solution for attracting people’s eyes through windows and larger glass panes. Likewise, our ultra-slim lightboxes provide the perfect combination of sleek design, impact and minimal disruption to often limited advertising space.
These solutions can also be instrumental elements during exhibitions as well. Indoor lightboxes can be used as backlit screens, displaying vital information, exhibition highlights or even serve as simple guides throughout the event. The combination of promotional and functional performance the lightboxes offer exhibitors is substantial. Given that these lightboxes are easily installed, affordable, and allow for seamless changing of graphics by anyone, they make for excellent additions to any event venue or exhibition hall.
Many venues – particularly larger and/or older buildings – feature a variety of architectural elements that break up open spaces. These can include posts, columns and irregularly shaped corners. These surfaces and areas may feel disruptive during an exhibition, but light and illumination can transform them into dynamic spaces that complement the exhibition’s ambience.
Column lightboxes are designed to wrap around rectangular vertical surfaces, transforming them from drab and dull structural elements into beautiful works of art. Any exhibition can make use of this form of lighting, utilising column lightboxes to project simple colours or high-resolution imagery. Virtually any image, pattern or idea can be incorporated into column lightboxes, making them a stunning visual piece that belongs in any professional exhibition.
Given their placement often involves being in the middle of a room, column lightboxes also offer durability that withstands the occasional bump or accident.
Get in Touch
Are you interested in making your exhibition stand out from your competitors? You’ve come to the right place. Here at Leach, we manufacture and install a range of different display and design products for the Exhibition sector. Please get in touch with us today to find out more and discover how Leach can make a difference to your exhibition.