Whilst the UK experiences record-breaking temperatures throughout the summer months, many retailers have already started preparing for the critical Christmas period. In their most recent publication, A1 Retail spoke to retail design experts, including our very own Dale Broadhead to find out how they think VM and window displays will be used this Christmas to entice shoppers into the store?
“With the daily struggle that retailers continue to face in the current climate – largely due to the pull of online shopping – many are now realising that they need to ‘up their game’ as Christmas approaches.
The countdown to the optimum festive selling period is already on, which sees brands preparing their plans to implement far more creative display methods across the board. The goal, of course, is to assist them in enticing the crowds during the upcoming ‘season to spend’.
But a major factor to consider here is budget. It isn’t necessarily true that the bigger the spend the greater the impact, and there are differing VM and window display options dependent on this sum – all which still provide the ‘wow factor’.
For those with access to a larger amount to allocate to design, we have seen a definite trend for incorporating neon lighting into graphic display systems. An effective tool to ensure structures are eye-catching and stand out in stores – and available in varying voltages – LED letters can even be attached to fabric using magnetic technology, a technical yet costly process.
Another common theme is direct foamex printing, which is a cheaper but incredibly effective method of creating large structures for window displays – such as Christmas trees or snowballs. A very versatile material for which we possess the technology to cut and shape in-house, it is also 100% recyclable, making it even more appealing for brands with an ‘eco-conscience’ to uphold.
The buzz on the high street at Christmas is truly unique, and this, alongside the numerous products which can help retailers draw in the public, means it’s probably the only time of year where there is no such thing as ‘too much’. Brands simply need to be savvy in their thinking, and they won’t ‘break the bank.”
Looking for inspiration this Christmas? Contact our team today and find out how we can support your next project?