Leach Impact’s Product Wall Lite hit the headlines on a number of occasions during 2017, as brands throughout the country installed the striking display solution in their stores and HQs. But what’s the story behind this vastly talked-about system, how did it come to market and what exactly is Product Wall Max? Here, Mike Willshaw, Leach’s head of innovation, looks at what’s next for one of the most in-demand merchandising options in the retail industry…
If we reflect on the past 12 months, there are many Leach Impact innovations that we should feel particularly proud of.
However, one of the most notable talking-points has to be the Vision Product Wall – a merchandise display system which integrates illuminated fabric graphics to maximise use of floor space. The result is an atmospheric ‘exhibition’ of hero products which increases brand awareness and captures customer attention.
Created with flexibility in mind, the Product Wall is designed so that store staff and merchandisers can update the look and feel of their displays without fuss. Extra floating shelves or hooks can be added or removed with ease, with all fixings neatly concealed behind the interchangeable fabric graphic.
When was it first launched?
The Product Wall concept was first revealed at an invitation-only innovation summit at Leach’s HQ, back in late 2016. We’d spent months listening to customer needs, analysing the market and using our creative foresight to address the challenges that retail clients were facing. Product Wall Launch 1We knew the market was encountering continued difficulties, with brands having to work harder to attract and retain footfall, and turn that all-important shopper interest into sales. So, we turned our insight into action and, following a significant amount of behind-the-scenes research, design and development, we were delighted to unveil something that we hoped could change the face of retail display as we know it.
Product Wall Lite
The first solution to be launched was Product Wall Lite. Available in any size up to 15m x 3m, it incorporates a discreet magnetic-based display system, to allow maximum flexibility for lightweight items such as shoes, jewellery and electronics. Only recently it hit the headlines when it was installed at the HQ of outdoor leisure brand Regatta, but it has gone on to be procured by various high-profile clients including Specialized and Vivobarefoot.
In fact, as the popularity of Product Wall Lite has grown, so too has industry interest in how it could evolve to meet very specific requirements. We’re therefore constantly refining the options, from the configuration of shelving options to the materials that the shelves are manufactured from and the weight bearing capabilities of each. As with all of Leach’s graphic displays, this is not an innovation that will ever stand still.
But the evolution of the Product Wall concept does not stop there.
The big reveal
We’ve also spent the last 12 months developing a prototype of Product Wall Max, with one of the most well-known multinational fashion brands in the retail world.
This heavy-duty sister-solution combines slotted rails with high quality, illuminated graphics, to create an exclusive merchandise display wall perfect for larger items such as entire clothing ranges and sports equipment.
Product Wall Max has also been engineered with flexibility in mind. It can be supplied with a range of hanging options from horizontal bars to vertical waterfall-style hangers, and everything in between. Its weight-bearing capacity has been extensively tested, with the wall’s vertical struts capable of supporting three long hangers of 30kg each.
The solution was officially launched at last month’s Retail Shopfitting & Display Summit and was incredibly well received by many household brand names. We now look forward to following up these enquiries and seeing how the rest of the retail, brand and exhibition industries respond to the revelation of Product Wall Max. If Product Wall Lite is anything to go by, we are in for an exciting 2018!
We’re always innovating in our Yorkshire HQ – in fact we spend around a quarter of a million pounds per annum on product research, design and development. So, watch this space to see what’s coming next…
If you’d like to find out more about Product Wall Max or any of our innovations, contact us today and one of our team will be in touch to discuss your requirements.