As the years end draws closer, Leach are already hearing the big ‘C’ word more and more during conversations with our clients. No, not Coronavirus, we’re talking about Christmas!
Leach take Christmas as a real opportunity to get creative with festive store fronts that feature 3D displays, vibrant HD graphics, LED light’s and POS displays. We’d say it’s the high-street’s best-looking time of the year and one that we love to get involved in!
So what retail display trends do we expect to arise for Christmas 2020?
Experiential Retail Design
Big, bold and exciting
Now more than ever, retailers pose the question ‘how can I attract shoppers through my doors?’ The simplest answer is that you must make your store an experience – something more than what your customer can buy from your e-commerce competitors – and what better time of year to do this than Christmas.
The simple addition of seasonal décor and festive promotions can do just the trick. From huge, hanging baubles and snowflakes, to larger-than-life 3D Christmas tree’s and gift boxes – your store can be transformed into a truly magical environment with the right products, innovations, and expertise on your side!
We’ve said it before, and we’ll say it again. Lightboxes!
LED light boxes are renown for being one of the most effective advertising vehicles available and have proved popular across the retail sector time and time again. But this rings even truer for the festive period.
High-definition VM print featuring this seasons’ must-have products, back-lit with an ultra-bright LED lightbox brings a whole new level of illumination to a winter evening on the high-street. These modern displays are sure to attract footfall and encourage consumers into the Christmas spirit during this crucial shopping season.
Don’t let those ugly social distancing solutions hinder your winter wonderland.
Retailers clearly evidencing their corona-combatting measures is proving central to generating custom back to the high-street, so why not make them branded or part of your store’s seasonal design?
As proved by AllSaints in the image to the right, a 2m distance doesn’t need to be boring. Leach’s non-slip floor graphic solutions provide another level of engagement to your outlet. Bright red’s, green’s, gold’s and silver’s will bring your safety measures to life using the seasons ‘in-colours’ whilst complementing the rest of your store’s display, and importantly, helping customers and employees to keep safe.