nderstandably, is the cost.
Before a single piece of branded material arrives at the venue there’s the floor space to hire, power to procure, staff to take out of the office and accommodate on expenses, stands to build and a compelling exhibit to create. And that’s probably only half of it.
But when thinking about what all of this tots up to, there’s actually another factor to take into account… the ‘cost’ to the environment.
Whether being eco-friendly is way down on your list of priorities or near the top of your CSR agenda, there can be no disputing the fact that the UK’s recycling targets are not disappearing. This is placing mounting pressures on businesses to think smarter about how they handle their waste – and we all know how much of this is left behind when the doors close on another successful event.
Of course, how that leftover ‘rubbish’ is tackled depends greatly upon the environmental processes implemented by the exhibition venue. We would love to hope that every bin bag is meticulously sorted and the materials segregated for comprehensive recycling. But it’s worrying to think that, inevitably, some ‘waste’ will inevitably end up on a landfill site.
We use inverted commas around the word ‘waste’ because, in truth, many of the materials are probably in fact resources that still have some useful life. But a number of exhibition stands are built for single-use only, which renders them redundant when the show is over – ludicrous really, given the financial picture we started to paint at the beginning of this blog.
So, could smarter exhibition displays really save the environment?
Environmental practices in the UK are governed by the five principles of the waste hierarchy. This simple concept outlines the most and least favourable actions that should be taken when dealing with the country’s resources, in order of priority.
Of utmost importance is the prevention of waste at source – the complete avoidance of ‘rubbish’ being created in the first instance. Where this isn’t possible, steps should be taken to minimise the level of waste generated and thereafter, the priority is reuse.
So, bringing the debate back to savvy exhibition stands…
Fitbit exhibition stand
If a customisable, reusable and tool-less frame system can be constructed and repurposed multiple times, then of course the environment benefits. There are no wooden structures being broken down and disposed of when the event is over. Instead the modular solution is dismantled and packed away until the next event.
The environmental benefits are strengthened further still if the fabric graphics that adorn the stand are equally as transportable and reusable. But you needn’t worry – sustainable thinking does not need to impact on style. Available in any size up to 15m x 5m, and with unrivalled illumination capabilities, these graphics will steal the show, rather than slip under the radar. Combined, the modular structure and fabric graphics allow you to transform the look and feel of your stand as you evolve your brand and style, year on year.
And, for people who like the idea of being ‘green’ but are more concerned about the purse strings, just think of the financial benefits of an exhibition stand that can be used multiple times…
The business case then ends up as strong as the environmental one.