The media’s headlines – in relation to the outlook for the retail sector – have often made for bleak reading in recent times. But two interesting articles about the changing high street caught our eye in November…
They too acknowledged the difficulties being experienced by many bricks and mortar stores – something nobody could probably deny. Yet they also drew attention to an all-important word that we’ve used time and again throughout 2019 – experience.
And that customer experience has long been at the heart of our focus here at Leach – we even drafted a white paper, earlier in the year, which explored how to tackle many of the challenges the high street is facing, by thinking differently about these experience levels.
So, what role will it play, moving into 2020 and beyond?
Prew Lumley from global law firm Squire Patton Boggs spoke to TheBusinessDesk in the first article to peak our interest. She stressed that yes, the high street is a tough place to operate, but when people do now head into town to shop, they shop for longer – combining some retail therapy with a bite to eat or a trip to a leisure destination such as the cinema perhaps.
She quite rightly pointed out that the more pleasant the retail environment, the greater the dwell time and therefore the higher the chance consumers will spend – a fact evidenced, it seems, by a Retail Economics study which found 43% of people were likely to part with more cash if the brand offered a meaningful in-store experience.
Advice from Prew included the deployment of clever marketing techniques, events and dynamic staff, to name just a few. And we’d like to throw impactful graphic displays into that mix too, so that spaces – irrespective of their size – offer a compelling pull into the store, and a wow factor as consumers shop.
Similar points were made in a piece by KPMG’s Sue Richardson, who highlighted that in a bid to remain relevant, physical stores need to focus on offering experiences, particularly when attracting the attention of millennials. One quote particularly stood out to us: “…there is still a lot of innovation in retail that creates opportunity for both the high street and online.”
We’re certainly trying to keep pushing ahead with innovation at our Yorkshire HQ, as we continue to support retailers acutely aware of customers’ evolving needs and demands.
So, how can we help?
- Our white paper – High Street Challenges Uncovered – is free to download via our website
- Please browse through our graphic display products at your leisure
- Explore how we have already helped to transform the in-store environments of some of the most renowned brands on the high street, including GAP, Topshop, Regatta and more
- Contact one of our retail graphic display specialists at email@example.com or +44 1484 551 200