When the Product Wall range first hit the headlines back in February, its market proposition was clear. It promised to provide retailers with an innovative new way to showcase their products, by integrating illuminated graphics of unparalleled print quality, with slick merchandising options ranging from minimalist ‘floating’ shelves through to rails and more bespoke rustic wooden pedestals. The result wasn’t just an eye-catching display every time – it was also a space saving mechanism for many stores, and a welcome injection of light for others. Above all, it helped translate into increased footfall and those all-important sales.
But we always try to push the boundaries of what’s possible.
So, as time has passed, and creative clients have carried on talking to us, we’ve continued to satisfy more diverse briefs with the Product Wall innovation. Seeing as we’re big believers in sharing our knowledge and insight, we thought we’d collate some of our favourites, for this latest blog:
1. Create a talking point at exhibitions
Event spaces have, unfortunately, become crowded with the same old stands that fail to attract attention or inspire passers-by. But a growing number of clients who have seen the power of the Product Wall in their retail space, are taking the solution into exhibition arenas to showcase just how great their products are. Our slimline illuminated displays certainly know how to pull a crowd!
2. Design your own showroom
Our client Regatta has overhauled the visual merchandising strategy at its Manchester HQ, with the help of the Product Wall. The brand’s showroom is a regular destination for corporate customers, but with footwear previously housed on a dark, permanent wooden wall, the 180sqft space struggled to do the hero products justice.
Regatta has therefore invested in a 6.8m x 2.5m state-of-the-art bespoke Product Wall Lite display. At only 65mm thick, the streamlined wall-mounted system integrates eye-catching graphics with ultra-bright LED illumination and slick magnetic shelving, for maximum impact as soon as a customer arrives.
3. Push what’s possible with the graphics
Clients often ask us to print photographic-quality stylised images or brand graphics, but some customers are pushing what’s possible with their displays, particularly in the world of retail. A recent favourite was the conceptualisation of a lightbox complete with neon LED letters magnetised to the structure, for a real wow factor. This is a great example of what can happen when a client shares even the tiniest of ideas – we’ve got the opportunity to make them a reality.
4. Maximise space in constrained concession areas
Specialized – in-store Product Wall LiteConcessions often have only a limited square footage to display their products and point-of-sale materials, so the Product Wall is proving a practical – as well as impactful – solution for these space-conscious clients.
5. Illumination in industrial stores
Industrial retail spaces often lack natural light, which makes it difficult to showcase the products within them, to best effect. The Product Wall with in-built, ultra-bright illumination is therefore a popular merchandising solution in this often tricky type of environment, especially when it comes to launching new stock.
Got an idea you’d like to see turned into a reality? Who’s to say what is or isn’t possible with your Product Wall display – contact us to see what impact our displays could have…